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WINTER 2006
 

 

sSs BBQ Barns
Winter 2006 e-newsletter

   
Now there are eight sSs’s!
Welcome to our new franchisees
sSs wins seven regional awards
Cessnock & Toowoomba break cover records
Biggest Loser dines at sSs
Celebrity Shank Challenge at Lake Munmorah
Our new-look website
Wanted: potential sSs franchisees
Motivational franchisee meeting
Queen Ann sold to boost Brisbane business
     
         
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Now there are eight sSs’s
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The addition of two new restaurants to the growing chain of sSs BBQ Barns’ steakhouses means now there are eight different locations to choose from – two in Queensland and six in New South Wales.

You can order our sizzling succulent steaks and famous tender ribs at Muswellbrook (corner Hill Street and New England Hwy. Ph: 02. 6541 4044) and Dubbo (corner Darling Street and Cobra Street. Ph: 02. 6884 3333).

All our restaurants, including the newest ones, are booked out most Friday and Saturday nights, so please be sure to make a booking if you intend dining on those nights.

There are more sSs restaurants in the pipeline so stay tuned.

 


Muswellbrook sSs.

 
       
 

Welcome to our new franchisees
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Bentley Crew is franchisee of the new Muswellbrook sSs which has traded very strongly since it opened on 8 February 2006. The 74-seat restaurant is in heritage-listed Loxton House, a sandstone building that dates back to 1847 and is next door to the Tourist Information Centre.

Before becoming a franchisee, Bentley, 40, spent two years with sSs, training at the Brisbane restaurant. He then relocated to Muswellbrook, which is in the Upper Hunter – an area with many wineries, coal mines and horse studs.

At the Dubbo sSs, Dean Hallford, 36, and his stepfather, Chris Ellis, are the franchisees. They are both originally from Tamworth and Dean is a chef by trade and has worked in lots of restaurants.

Located on a busy intersection and just a short walk from the centre of town, the Dubbo restaurant which opened on April 15 is one of the largest in the sSs chain. It seats 130 people and has a separate beer garden area that adds a further 30 seats outdoors in summer.

 
Dean Hallford - Dubbo sSs.
 
       
 

sSs wins seven regional awards
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sSs continues its award-winning streak, picking up seven awards so far this year, six of them in the regional judging for the Restaurant and Caterers Awards (RCA).

It began in Queensland when Toowoomba sSs won Best New Restaurant and Best Chef Owner of a Restaurant, in the regional judging for the Toowoomba region on June 19, qualifying for the RCA Queensland finals in Brisbane on 18 September.

sSs then received three awards in the RCA’s New South Wales regional judging in the Best Themed Restaurant category. Cessnock sSs won in the Hunter Valley region on June 22, Lake Munmorah sSs topped the central coast region on July 17 and Tamworth sSs won the northern region on July 31. Now these three restaurants go up against each other in the Best Themed Restaurant category at the RCA state final at the Westin Hotel in Sydney in September 2006.

Not to be outdone, Coffs Harbour sSs won the Tourism Restaurant category in the northern region in the RCA regional judging on July 31, so two of our restaurants were winners that night.

Coffs Harbour sSs has entered the Tourism, Restaurant and Catering Services Awards which will be held at Coffs Harbour on August 31. Franchisees, Jarrod and Maree Medway, are hoping for a hat trick, having won at both the regional and state level in these awards for the last two years.

 


Jason & Jacinta Benkoe with Cessnock’s
Best Themed Restaurant award.

 
       
 

Cessnock & Toowoomba sSs break cover records
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Cessnock sSs has continuously broken records this winter as the restaurant experienced its busiest time to date for franchisees Jason and Jacinta Benkoe.

The restaurant’s first record was established two weeks after opening on Mother’s Day in 2003, with 154 covers. This record was broken in July 2005 with 164 covers.

Then, in July this year, Cessnock sSs had a run of three record-breaking weeks in a row on three consecutive Saturday nights.

The first weekend of the school holidays recorded 171 covers, the next weekend it was 174, then the following weekend it reached an amazing 200.

This is an extraordinary achievement considering the restaurant seats 94!

"Tourism has picked up and people love to visit the Hunter during the Winter to enjoy the log fires and wines,” said Jacinta.

"Cessnock is buzzing and it’s the busiest it’s been in four years. It’s very exciting.”

Toowoomba sSs, which celebrates its first birthday on 5 September 2006, set a new record in July when it had 211 covers on a Saturday night in the 160-seat restaurant.

 


Toowoomba sSs.

 

 
       
 

Biggest Loser dines at sSs
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Australia’s biggest loser, Adro Sarnelli, is becoming ‘a regular’ at sSs, having eaten at three of our restaurants – Tamworth, Lake Munmorah and Coffs Harbour.

"He lives on the central coast and is a bit of a fan of our restaurant,” said Lake Munmorah sSs franchisee, Keith Stirrat.

"Adro often eats there with his personal trainer, Ray Kelly, and Lake Munmorah sSs is where he chose to celebrate his birthday along with 45 guests.”

Even though Adro has lost more than 50kgs, he still manages to enjoy a high protein three-course meal at sSs.

"He always starts off with our famously tender baby back ribs, then has an Aussie fillet steak with sweet potato and quite often has the trio of summer sorbets for dessert,” Keith said.
 
Adro with staff at Lake Munmorah sSs.
 
       
 

Celebrity Shank Challenge at Lake Munmorah
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Former Australian Wallabies, Ray Price, Mark Ella and Mick Martin, comedian Mick Meredith and Dobell MP, Ken Ticehurst, took part in a Celebrity Shank Challenge at Lake Munmorah sSs in April 2006.

In the sSs Shank Challenge, each patron who can eat an entrée, the monster beef shank and a dessert, gets the dessert free, their name is added to the Challenge Honour Roll and they get a sSs cap.

In the Celebrity Shank Challenge, Mick Meredith won the Golden Bone Award title when he finished his three courses before his fellow competitors.

Mick ate his entrée of baby back ribs, a 2.5kg beef shank served with baked potato, succotash (mixed vegies) and a side salad, as well as Belgian waffles in just over an hour!

The event was sponsored by the local Warnervale Rugby Club which held its season launch at the restaurant.

Lake Munmorah sSs franchisee, Keith Stirrat, said the shank, which is the largest dish on the sSs menu, was very popular with patrons.

"We sell up to 40 of them a week and have around 350 names on our honour roll,” Keith said.

 
Mark Ella and Ray Price (right) at the Celebrity
Shank Challenge at Lake Munmorah sSs.
 
       
 

Our new-look website
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The sSs website has had a makeover which sSs co-owner, Marlene Manvell says reflects the professional nature of the company which is growing and evolving.

"Our website has a new look. It’s up-to-date, colourful, there’s lot of information and links, and it downloads quickly,” said Marlene.

"And all our restaurants are connected via the Internet so bookings can be made on-line."

 


The new look sSs website.

 
       
 

Wanted: potential sSs franchisees
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sSs BBQ Barns owners, Graham and Marlene Manvell are hunting for new franchisees to operate sSs restaurants they have on the drawing board.

“We receive inquiries on a daily basis, mainly from people who come into our restaurants and like what they see,” said Marlene, who describes the typical potential sSs franchisee as someone who is friendly and hospitable, entrepreneurial and who is going to work in the store and drive the business.

For those who are serious and who have a potential site, sSs can provide them with an information pack.

"We are always looking at potential sites and potential franchisees,” said Marlene.

"We need to link these two vital ingredients and we need to get them right."

"While we have things underway everywhere as we take sSs Australia-wide, right now our sights are set on far north Queensland, Sydney and Brisbane,” she said.

 
 
       
 

Motivational franchisee meeting
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Regular franchisee marketing meetings are integral to nurturing and developing sSs franchisees.

Success and Life was the theme of the most recent meeting when all the sSs franchisees got together at Tamworth, the birthplace of the sSs BBQ Barns’ brand.

The weekend began with a social get together at Graham and Marlene Manvell’s property. Graham cooked a feast and everyone stayed up for the World Cup Australia final.

Our focus was on how you treat people and what success means to you,” explained Marlene.

Motivational speaker and award-winning guitarist, Lorin Nicholson, who is legally blind, addressed the group about his life experiences with family and business and the real meaning of success.

What he’s pushed himself to achieve is amazing,” said Marlene. ”Not only was Lorin inspirational, he left everyone speechless and there was hardly a dry eye in the house.”

The Manvells have arranged for Lorin to visit all sSs restaurants to motivate staff by helping them to look at their teammates and see the positives in other people.

 
National franchisee meeting.
 
       
 

Queen Ann sold to boost Brisbane business
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In Brisbane, sSs BBQ Barns owners, Marlene and Graham Manvell, have leased their Queen Ann boutique conferencing & receptions business.

While they still own the site, on the edge of Brisbane’s CBD directly below the Brisbane sSs, they have decided to concentrate on their core business – sSs restaurants.

 
sSs BBQ Barn co-owner Marlene Manvell.
 
       
 


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